Danish artist, Pernille Folcarelli combines her talent as an artist and her love for the outdoors to create her bontanical art. She sees inspriation all around her and she even uses her own garden at her studio in Helsinge to source plant material. With her hand-powered graphic press, she designs colorful botanical pieces that makes you feel at one with nature.

Rachel began her love of hygge while living in Scotland. Perhaps it was the need to cozy-up by the fire or the endless cups of tea, but one thing's for certain, she got hooked.

While living in Edinburgh she noticed an updated twist on Danish design. It wasn't midcentury as most Americans think. It was a clean and simple asthetic which drew influences from the Balerics, Morocco and India.

Everything at hjom. has been hand-selected to create a little hygge. Rich textures, soft fabrics, and thoughtful design come together to create our unique collection. i

So, where did we get the name hjom? We combined the Danish word for home — hjem — and the English word — home — to create our own unique destination of comfort. Pronounced “home,” we hope you will agree, there’s truly no place like it.

Rachel lives in Newport Beach with her husband, James, and three kids, John, Maddy and Elizabeth. She is a licensed esthetician, and a Bachelor's in Journalism from Cal Poly SLO.